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Mission statement |
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| ‘To enrich the dinner tables of Europe with the taste and smell of authentic Asian food.’ |
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Strategy |
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- Provide the tools for preparing Asian recipes, by importing a full range of authentic ingredients.
- Make these ingredients available to the consumer by maintaining and further developing an extensive distribution network.
- Educate consumers on the use of the ingredients by providing recipes and directions for use.
- Corporate customer orientation.
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