For the European supermarket sector, we offer the brand concept MeiAsia. All products of this brand are authentic and made in Asia. The colour on the packaging shows the country of origin: Thailand, Indonesia, China, Japan, India or Singapore – countries rich in culinary heritage.
The product line consists of more than 70 food items, including sauces, curry pastes and soups. For MeiAsia, we travelled throughout Asia to find the favourite recipes of the Asian population. This allows us to pass on the purest experience of Asian cuisine to food lovers in Europe.