RFM Corporation, the producer of White King, is one of the biggest diversified food and beverage companies in the Philippines. It was established over 50 years ago (1958) as the pioneer in the flour-milling industry in the Asian region, and it evolved from a single company producing bags of flour, to a multi-company enterprise managing a chain of branded products that are highly visible in the Philippine consumer market today. One of the most successful brands of the company is Selecta, which is the Filipino name of Ola ice cream).
RFM is known for quality products and good value in the Philippine market, and White King is the brand closest to its roots. White King makes everyday a celebration, and every meal a feast, with its baking products that remind us that food is special and fun.
Its best seller, Bibingka Mix, is a Filipino rice cake. The Filipinos love sweet dishes and Bibingka rice cake is no exception. It is a rice cake with a topping of cheese and salted eggs. It is served with butter, sugar and grated coconut.
Because all White King products are easy to prepare, they can be made quickly as (or to accompany) weekday meals.