Aïcha is a brand from Les Conserves de Meknes which has been founded in 1929. Aïcha has been Les Conserves de Meknes’ #1 brand for decades. In fact, you’d be hard-pressed to find a character more beloved in all of Morocco than the Aïcha cartoon girl. Aïcha (a.k.a. “Les Conserves de Meknès”) was the first Moroccan company to use a branded character on TV— they even gave Aïcha a regular role on a children’s TV show.

Off-television, Aïcha managed to conquer everybody’s heart by maintaining a high level of quality and authenticity throughout its product ranges of jam, tomato paste and oil.