Our story

In 1963, Frits Schrouff, the founder of Heuschen & Schrouff, saw how much the Indonesian immigrants longed the tasteful products from their home country far away. He travelled to Indonesia by plane and started to import rice and soy products on a small scale which he sold door-to-door with a small pick-up van. This adventure was just the beginning, Heuschen & Schrouff has blossomed into a large international company it is nowadays. A company that connects people with culture.

Asian, Arab, African and Caribbean Food

Heuschen & Schrouff Foods Group is the leading supplier of Asian supermarkets in Western Europe and has introduced authentic Asian food to mainstream Retail and Foodservice. Besides food from Asia, we also import top products from Arabic countries, Africa and the Caribbean. Our company is unique thanks to more than 100 authentic A-brands from i.a. Thailand, Singapore, Malaysia, the Philippines, India, China, Vietnam and Korea, who have given us the exclusive distribution rights for the EU. The same for authentic A-brands from i.a. Turkey, Morocco and the United Arab Emirates. At Heuschen & Schrouff we constantly update our range and we follow the latest trends in the food branch. In this way we respond to the needs of all different communities, as well as the needs of adventurous gastronomes and professional cooks. In addition to our up-to-date offer of products, we continuously upgrade our services to keep our high standards of operational excellence. Our range of more than 4600 different products is divided into authentic A-brands for the ethnic market, retail, foodservice and industry.

Why you should choose H&S as your partner in business

  • More than 50 years of experience in the European market
  • For Asian, Arab, African & Caribbean food
  • 60.000 m² for stocking more than 4.600 different products
  • 40 own refrigerated truck combinations, that results in one-stop-shopping for fresh, frozen and dry food
  • Personal contact with Heuschen & Schrouff telesales employees, sales representatives and truck drivers
  • Order quick and easy with Heuschen & Schrouff own online ordering system
  • Certificates: BIO, FSSC 22.000 Retail, FSSC 22.000 Transport

Connect people, connect cultures

with authentic Asian

and other ethnic food and non-food