RFM Corporation, the producer of White King, is one of the biggest diversified food and beverage companies in the Philippines. It was established over 50 years ago (1958) as the pioneer in the flour-milling industry in the Asian region, and it evolved from a single company producing bags of flour, to a multi-company enterprise managing a chain of branded products that are highly visible in the Philippine consumer market today. One of the most successful brands of the company is Selecta, which is the Filipino name of Ola ice cream).
RFM is known for quality products and good value in the Philippine market, and White King is the brand closest to its roots. White King makes everyday a celebration, and every meal a feast, with its baking products that remind us that food is special and fun.